Mcdonalds Corporation A Leader Of The Fast Food Industry

Abstract McDonalds Corporation has been a leader of the fast food industry since its launch in 1948. McDonalds has grown from a family burger stand to a global fast-food goliath, with upwards of 30,000 locations in 118 countries. (James, 2009) Under the organization of visionary Ray Kroc, a milkshake-mixer salesman, Dick and Mac McDonald opened the first burger stand in San Bernardino, CA. The dipping fries into shakes concept was born and McDonalds franchises swiftly grew: by the end of the 1960’s there were more than 1000 restaurants across the U.S. The first international location opened in 1967 in British Columbia followed by Costa Rica 1 year later. Thru 1979 the chain spread thru Japan, Holland, Sydney, Brazil, and South America. By†¦show more content†¦Lastly it structures its corporate drivers with the following 3 objectives; A Franchise model that ensures the deliverance of the framework of values globally, Product consistency through a sophisticated supplier network ed operation and distribution system, and a strong service brand. (Company Profile:: AboutMcDonalds.com, n.d.) In the early 2000 the CEO Jim Skinner unleashed the winning principles for the corporation known as â€Å"Plan to Win†. This strategy of his is credited with turning around the falling earnings. The idea was to establish a true focus on faster and friendlier service with tastier foods with more attractive environments at a better value with better marketing. This approach held up and increased sales from $50.1 billion to $70.1 billion in 2008 as you can attest to below. Let’s consider the sales of hamburgers during this time in staying with the frequented logo â€Å"100 Billion Served† to visualize the demand curve. The products served at McDonalds in the United States and abroad range from burgers to soup and its goal is to serve as many people as fast as possible with friendly, quality food and service in clean surroundings. They are known for menu variations globally to cater to local tastes and culinary traditions. McDonalds has introduced several nuances int o the industry that have established sensation’s across the industry. Some of these included introducing the â€Å"Kid’sShow MoreRelatedMcdonald s The World s Leading Fast Food Service Retailer Essay938 Words   |  4 PagesMcDonald’s Corporation is the world s leading fast food service retailer. In 1948, This infamous fast food company initially began as a small hamburger stand in Des Plaines, Illinois. This restaurant which would soon become a market leading force. It was founded by two brothers, Dick and Mac Donald. McDonald’s currently has over 30,000 restaurants in over 100 countries. McDonalds serves nearly 47 million customers daily. 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